Tag Archives: apps
Motivating digital interactions in advance of release
This is an old trick we used to use in the gaming industry – tell the punters about what’s coming and how to get exclusive access and they’ll jump all over it. We did this with most major new releases and it’s still a major arm to any video game campaign.Grindr for the rest of us – Amicus
Grindr, the massively popular mobile social app that helps guys find other guys that like guys who like guys…is releasing a version for the rest of us code named “Project Amicus”. The Grindr version allows users to upload their photo and preferences and view a map of potential partners in their area and then connect with them through messaging.