via AdNews:
Pizza Hut hopes to capture 10% of its total online sales mix with the second version of its iPhone app, released today.
The initial app has been downloaded 257,000 times since its release and Pizza Hut predicts the latest version will garner a further 20,000 downloads over the next four weeks.
Pizza Hut wants to increase its online sales to 40% and hopes the roll out of the revised app will help them achieve that.
Good news for users means trouble for developers.
As Apple has demonstrated, one of the dangers of innovating in the smartphone app market is there are no guarantees Apple won’t borrow your innovations and bake them into future iOS versions. (To state the obvious, there’s nothing stopping Google either.)
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!
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http://www.deviceready.com/test-android-apps-on-multiple-devices/
GENIUS.
