Challenge: The majority of Woolworths employees are in front line roles and don’t consider the potential for career growth within the Woolworth business. Woolworths has a comprehensive career development program in place, helping people towards future roles in the business. However, this was all paper based and relied intensively on HR face to face.
Nomad were approached to create a mobile application that presented basic video content to support a career development campaign “Home Grown Heroes.” via augmented reality from a back of house poster at Woolworths stores.
What started as a basic app brief quickly evolved to the recommendation of a greater opportunity. After initial audience and location research, Nomad identified a requirement for a multi platform solution driving engagement beyond the back office augmented reality app to a mobile website and eventually to a desktop site for deeper engagement.
users would engage with the poster to view engaging video information motivating them towards a deeper engagement on a response career development website.
The site features Linkedin style profile building, in group connections and a suite of career development and training tools.
The success of the wesbite was immediately demonstrated from launch with the Woolworths head office and store teams citing the work as best of breed for the Woolworths group and a benchmark for future multi platform developments. Employees have adopted the opportunities in the site and career and HR KPI’s are being reached and exceeded.
Nomad’s committed exploration of the business requirement helped us identify and develop a business case for a valuable multi platform solution
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