The Works developed a creative concept to engage Canberra Tourism’s target audience in the form of the Canberra Trip Planner app.

In partnership with The Work’s creative and content teams, Nomad developed the iPhone application, integrating with a complex backend that managed custom video content creation. Users can choose from over 100 mini moments to create a personalised movie trailer of their perfect visit.


The app includes;

· Create a custom Canberra itinerary
· Pick from five existing trips or start from scratch
· Choose from over 100 mini moments of footage
· Edit, delete and reorder what you want to do
· Watch your very own personalised trailer


Our work also explores the opportunity to expand the application to work within the Apple TV environment, allowing people to explore experience videos in a loungeroom setting, collaborating on the ideal holiday through the content.

The VisitCanberra team have a healthy appetite for innovation and breaking new ground. The new app delivers a world first experience for travel planning – a video based itinerary planning service for a social led world

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