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Tony Ferguson iPhone app

Challenge

The Tony Ferguson Weightloss Program is a flexible, 3 phase Program which offers the health benefits of a low GI diet while helping to change customers relationship with food. The program allows users to manage their health program with a range of meal options and health data management. Providing users with an accessible solution to interact with the program is a valuable opportunity.

Response

Working with The Monkeys, Nomad was engaged to develop the “Everybody” iPhone application a fun and rewarding way to lose weight. The app provides information and support to help users plan their meal activity and their weightless program. It also features an innovative gamification of the experience through “LoJo”, a points system that reflects a users interaction with meals, weightless data, health actions, education tools and the simple question of “How are you feeling today?”.

Results

The release of the app reinforces Tony Ferguson’s position as an innovative market leader. The app analytics show that the solution provides Tony Ferguson with an effective tool to engage and empower users with Tony Ferguson products and health tools.

A FUN AND REWARDING WAY TO MANAGE WEIGHT LOSS

Available on the app Store
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