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IKEA – KLIPPBOK iPad App

Challenge

IKEA’s audience are creative, tech savvy and social.  IKEA required a solution that created product awareness, intent to purchase and sharing by capitalising on the audience’s existing social and creative activity.

Response

Swedish for “scrapbook”, KLIPPBOK is IKEA’s new inspirational iPad app.  Working with The Monkeys, Nomad developed a first of its kind in Australia (and in the world of IKEA), that gives DIY decorators a space to mix’n’match IKEA products to create ideas for their home. With easy-to-use design functionality, users can create collages, swatchbooks, roomsets and more.  Product and price information is available for all items.  Users can also share their creations online via social tools Pinterest, Facebook, twitter as well as the Klippbok website.

Results

App downloads have exceeded expectations and analytics show that user activity includes creative play, research and sharing.  Retail and marketing industry press have applauded the product for its innovation and  audience relevance.

DRIVING CONSUMER DISCOVERY AND LOYALTY THROUGH PLAY AND CREATION

Available on the app Store
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