Tag Archives: brands
Converse: Made By Facebook App
Via Creativity Online Design and sell your own Converse. This looks super promising. A new Facebook campaign out of Anomaly adds a new twist to the social shopping experience, for Converse. An extension of Converse’s Create campaign, the Made By Facebook App appears as if it’s going to allow fans to design their own Converse, sell [...]Heinz Ketchup Augmented Reality
Heinz have done it again...after making waves as one of the first FMCG brands to capitalise on the Fcommerce craze, they have now launched an augmented reality experience for iphone and android users via blippAR. Simply hold your phone up to your heinz bottle to unlock a recipe book with meals that use that [...]George Costanza bringing Google Wallet to a phone near you – tomorrow
Google have been running a TVC featuring the famous scene from Seinfeld where George experiences a wallet fail. The good news is that Google Wallet is launching tomorrow (Tuesday September 19). The bad news (for now) is that it seems it will only be limited to Mastercard and Nexus S 4G… but things on Android tend to move fairly quickly, so expect this to expand very soon – you’ll be tapping your phone to pay for things in no time. Google Wallet Likely Launching Tomorrow via TechCrunch
UN Voices – triple layer communication
This is an older campaign, but is a great example of how to design a communication framework.
Channel mix was a convergence of print, outdoor, mobile and digital.
In terms of user interaction, it works on three levels:
1. Awareness – you can see the ad in print or outdoor and get the gist of the message
2. Engagement – take a photo of the persons mouth on your mobile and you receive a phone call from them, telling you their story (all proceeds from the calls went to the relevant charity)
3. Involvement – go online to see more stories and to contribute your own – User Generated Content that contributes directly to the campaign idea
Glastonbury Festival App (Orange UK)
iPhone and Android Glastonbury 2011 App — available on iPhone and Android at launch, with the Nokia version due to launch in the coming days.Angry Birds Live
T-Mobile does it again… For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!Apps for cats by Friskies
GENIUS.
ABC Tries Mobile-to-Facebook Push to Launch Show
New ABC show Happy Endings may get off to a strong start with a mobile-to-Facebook push the network hopes to use as a template for future campaigns.
The network, working with Mogreet, is asking consumers to text “happy” to 21534, which returns to them a video featuring the show’s stars. Videos are updated every Wednesday when the show airs. The clip then shows up on each user’s Facebook wall. (See image below.)
New York Times Square Screen Hack
EDIT: IT'S A HOAX; VIRAL CAMPAIGNSome guy has made a device to send and force video onto any screen he chooses.