Tag Archives: Apple

Why you need to cater for your Android users in 2012

Compare the US mobile web traffic figures with Australia and you’ll see a disconnect between what you’re hearing about on Australian Android growth and the actual figures. Typical stories go like this “Australian page views on Android grow 672% in four months…” (Digitalmedia.net) The enormous percentage gives away the back story – it started with [...]

Peel iPhone app tells you what to watch

The eternal problem of 100s of channels and nothing to watch may have just been solved by an iPhone app. Tell Peel what you like and where you are and it will suggest which shows you should tune into. Even better, it comes with a remote which connects to your TV, audio and DVR! Peel [...]

Word Lens: Augmented Reality App Translates Street Signs Instantly

 Word Lens is an augmented-reality, OCR-capable translation app, but that’s a poor description. A better one would be “magic.” World Lens looks at any printed text through the iPhone’s camera, reads it, translates between Spanish and English. That’s pretty impressive already — it does it in real time — but it also matches the color, [...]

Gentlemen prefer Androids

 According to Nielsen, guys are more likely to prefer Google’s Android platform over Apple’s iPhone, which is more of a hit with the ladies. 33 percent of guys rate Android, versus the 29 percent who prefer iPhone. And only 23 per cent of women say Android would be their first choice, versus 31 percent for [...]

Flipboard trialling ads

 Pad magazine app Flipboard is conducting a trial with select publishers of 'Flipboard Pages,' which will allow content to be surrounded by full page ads, custom built for iPad. Initial publishers include ABC News, News Corp (AllThingsD), Conde Nast (Bon Appetit), Hearst (San Francisco Chronicle & The Washington Post). Ad revenue will be shared between the publisher and Flipboard.