Flipboard trialling ads
iPad magazine app Flipboard is conducting a trial with select publishers of ‘Flipboard Pages,’ which will allow content to be surrounded by full page ads, custom built for iPad. Initial publishers include ABC News, News Corp (AllThingsD), Conde Nast (Bon Appetit), Hearst (San Francisco Chronicle & The Washington Post). Ad revenue will be shared between the publisher and Flipboard.
Publishers that sign on for Flipboard Pages agree to have more of their content pulled into Flipboard — entire stories and features with custom layouts — and see it surrounded by advertising that Flipboard sells. Advertisers participating in the test include Pepsi, Gatorade, Infiniti, The CW, Showtime, Levi’s, Dockers, Hilton Worldwide and GE.