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RALLY THE FUTURE – SHITBOX RALLY

Challenge

The internet is vital in helping to research and treat cancer. We decided to join the fight by building the first Sh*tbox Rally connected car. The Rally is an annual fundraiser organised by the Cancer Council of NSW, the mission was to drive 4,000km from Perth to Darwin in a car worth less than $1,000. Our biggest challenge was to fundamentally change the way people interact with and sponsor a charity event like this.

Response

The team integrated the car’s telemetry like speed, distance travelled and more to the car’s OBD port via GoGet car share technology, all on a shoe string budget. They then connected it all using broadband and satellite to ensure data would relay between car and website. This site would not only help drive donations in the lead up, but it would also become the ‘Dashboard’ for the live experience as well as the portal for ongoing donations while the team was on the road.

Results

We not only raised awareness for cancer research within our community, the connected car was a finalist for best car in the rally. We exceed all expectations and raised over $20,000 (of which 36% was raised during the rally) and made it into the TOP4 Fundraisers of the country. We also had the added pleasure of seeing the drivers being subjected to repeated plays of ‘Barbie Girl’ via the in Car Spotify Radio and make it to Darwin in one piece!

By far, one of the most rewarding experiences i’ve ever had with technology, charities and innovation – Ben Blanks

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