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Fox8

Challenge

FOX8 required a re-skin of their existing site in line with a rebrand of the channel. This presented an opportunity to place the site at the heart of FOX8’s media offering. The project called for the delivery of a site that outstripped new competitors in the market, Channel 11.

Not only did it have to be done quickly, cheaply, and with the highest quality results in mind, the team had to start developing before the brand was complete to meet timelines.

Response

Deepend partnered with Nomad to provide mobile and tablet recommendations, planning and delivery for the project working collaboratively with the design and production team.
We drew on past experience to create a vision for the best TV site offering on the market. A robust solution, solid content delivery, and clean and clear design were at the core.

Employing the Agile methodology, we were able to commence delivering on day 1. An evolutionary design and development process allowed new ideas to come to the fore, emerging requirements to be dealt with, and a creative approach was taken to problems without affecting budget.

Results

The new site is 3 times faster to load than its predecessor and was benchmarked to well above 5,000 concurrent users (that’s over 650,000 hits per day).

This robust performance has lead to a 250% increase in share of visits that engage with video content, with a 20% increase in visitation to key show pages. These statistics highlight the increased usability and speed of the new site. This has also contributed to a 27% increase in session length on the site.

Developing the home of Australia’s biggest Pay TV channel.

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