MAC Cosmetics targets affluent Vogue readers via iPad sponsorship
MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application.
The application is a cover exclusive that features Lady Gaga, who is the face of MAC’s Viva Glam line. Readers can shop the line via the app.
“Using the digital publishing suite, the Vogue team at Condé Nast was able execute on their strategy of allowing a new generation of Vogue readers to engage with the editorial content in new and exciting ways through high-impact visuals, video footage and audio interviews,” said Lynly Schambers-Lenox, group product marketing manager of digital publishing at Adobe, Seattle.
MAC offers professional, makeup-artist quality cosmetics with more than 100 shades for eyes, lips and face to choose from.
Condé Nast’s Vogue offers fashion, feature, beauty, collections and culture news. The company is using Adobe’s digital publishing suite.