The future of mobile shopping

According to a ForeSee study of 10,000 consumers 11 per cent of shoppers made a purchase on their mobile during the holiday season, up from 2 per cent at the same time last year. And mobile is playing an even bigger role in researching purchasing decisions, with 30 per cent of those surveyed saying they used their phone to compare items, find a store location or check a price.

And most pivotal for retailers, those shoppers who were highly satisfied with a store’s mobile site or app experience were 30 per cent more likely to make an offline purchase with that brand.

With ABI Research indicating that the mobile shopping market reaching US$119 billion in 2015, the race is on to deliver a smooth and usable mobile web experience for consumers.

Read the full story by Sarah Kessler at Mashable.