More Media Time, on Various Screens

From the NYT: Americans are spending about 20 percent more time consuming radio, television and the Internet than they were a decade ago, according to a survey by two media measurement firms. That jump reflects in part a rise by 26 percentage points in the number of Americans with access to the Internet. But it also speaks to the increasing ubiquity of smartphones, which have brought media into what were once silent spaces.

Consumers love mobile shopping

Consumers are increasingly using their mobiles to purchase products as well as research products, read reviews and prices while they are shopping (in real life stores and web stores). 6% of US consumers surveyed by Forrester say they have used a shopping-related smartphone app in the last 3 months and 12% say they intended to [...]

Why you need to cater for your Android users in 2012

Compare the US mobile web traffic figures with Australia and you’ll see a disconnect between what you’re hearing about on Australian Android growth and the actual figures. Typical stories go like this “Australian page views on Android grow 672% in four months…” (Digitalmedia.net) The enormous percentage gives away the back story – it started with [...]