Pizza Hut’s iPhone app to capture 10% of online sales

via AdNews:

Pizza Hut hopes to capture 10% of its total online sales mix with the second version of its iPhone app, released today.

The initial app has been downloaded 257,000 times since its release and Pizza Hut predicts the latest version will garner a further 20,000 downloads over the next four weeks.

Pizza Hut wants to increase its online sales to 40% and hopes the roll out of the revised app will help them achieve that.