Tag Archives: mobile shopping

Article: 60 of us smartphone users are shopping on the go showing a preference for mobile sites over apps

 As m-commerce continues to gain ground, a new study from NielsenWire gives a little insight into how exactly consumers are getting their mobile shopping done. Surveying 5,000 US mobile users, the study shows that retailers own websites are winning the popularity contest over their official apps. The study also shows that the top 5 retail [...]

Converse: Made By Facebook App

 Via Creativity Online Design and sell your own Converse. This looks super promising. A new Facebook campaign out of Anomaly adds a new twist to the social shopping experience, for Converse. An extension of Converse’s Create campaign, the Made By Facebook App appears as if it’s going to allow fans to design their own Converse, sell [...]

Via Creativity Online

Google Wallet

 via New Media Age: Google Wallet takes mobile marketing to the next level Google Wallet and its use of NFC to allow both voucher transmission and redemption signals a new era for the discipline of mobile marketing. Near-fields communications (NFC)…

Consumers love mobile shopping

Consumers are increasingly using their mobiles to purchase products as well as research products, read reviews and prices while they are shopping (in real life stores and web stores). 6% of US consumers surveyed by Forrester say they have used a shopping-related smartphone app in the last 3 months and 12% say they intended to [...]