BlueFin Labs Links TV Viewing With Social Conversation

PULLING IT IN Bluefin pullsin live TV on satellite dishes and fingerprints it to identify the ads and shows.
Wow. This is seriously awesome:

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CaT Presenter’s Semantic Technology Helps Find 20 Million Influencers Who Are Posting About TV

Imagine for a minute that you could visualize all the media in the world and everything being said about that media — in real time. You would get a picture of engagement with media and its impact, which words and images caused someone to do something — in this case, talk about it online.

ABC Tries Mobile-to-Facebook Push to Launch Show

New ABC show Happy Endings may get off to a strong start with a mobile-to-Facebook push the network hopes to use as a template for future campaigns.

The network, working with Mogreet, is asking consumers to text “happy” to 21534, which returns to them a video featuring the show’s stars. Videos are updated every Wednesday when the show airs. The clip then shows up on each user’s Facebook wall. (See image below.)

Peel iPhone app tells you what to watch

The eternal problem of 100s of channels and nothing to watch may have just been solved by an iPhone app. Tell Peel what you like and where you are and it will suggest which shows you should tune into. Even better, it comes with a remote which connects to your TV, audio and DVR! Peel [...]

Two screen behaviour boon for TV

Great New York Times article about the rise of social TV, or the use of social media like Twitter and Facebook to engage in real time chat about TV shows as they happen. The article mentions the Grammys and the Oscars and we can see the same phenomenon here during MasterChef and Q&A. Definitely worth [...]