Tag Archives: trends
How Tablets Will Transform Construction – or not.
Will tablets revolutionise the building industry? Perhaps not. There’s an interestingly negative reaction to this article from the commenters – and they’re not just trolls for a change. One of them says he has a degree! From experience, I can certainly see how apps are useful on-site, but until we have truly rugged digital paper [...]30 New Tablet Usage Stats Marketers Should Know
As adoption of mobile devices grows among consumers, it important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these [...]
‘Couple Up’ For Travel Offers
Here’s an interesting promotional mechanic from Scandinavian Airlines that requires 2 people (couple up to buckle up!) to work together to access special travel deals offered by the airline. Based off the insight that “people book trips when they sit down together”, in order to redeem this offer, you need to be pair up your [...]JWT: Trends. 100 Things to Watch in 2012.
2011 is over. Time to make lists and predictions! Here’s my annual fave… JWT‘s PR department has – again – done a great job by creating this annual gallery of things to watch in 2012. Interesting (particularly from an American perspective): We definitely see more sustainable business concepts, travel and commuting models and there seems [...]When Placing Ads, Don’t Underestimate the Value of Mobile
Marketers, take note: While you're spending pennies to the TV dollar in mobile advertising, swathes of U.S. consumers are heads-down buried in their iPhones, Androids and BlackBerrys.
Google pushes advertisers to optimise sites for mobile
Google has been prodding mobile website owners to optimize their sites for mobile. Now, it’s taking a more aggressive step by announcing that it will consider whether an advertiser has a mobile optimized site when assessing ads quality for all AdWords campaigns.
Apple’s Knowledge Navigator Video
This is simply an incredible example of having a vision and sticking to it – for as long as it takes. Even if that requires waiting for someone to create the portable laptop, the World Wide Web, Skype VOIP services, video encoding, Wolphram|Alpha knowledge engines, multi-touch UIs, colour screens, miniature cameras, voice recognition and synthesis, AI...‘Find my car’ app can also catch crooks
This is an interesting “emergent usage” of an app. Westfield have added a function to find your car in their carparks – by scanning the CCTV images, but the police could use it to find your car if stolen.
via SMH
I thought it’d be great to integrate the city’s CCTV network with Facebook face-recognition and get automatic updates on nearby friends.
“Facebook Alert: Hi, you have 3 ex-girlfriends and 1 mother in-law within 300 metres, would you like to go offline now?”
The end of Facebook Places
Facebook have admitted defeat in the location wars and are retiring Facebook Places.
Is it just me or does it feel like they didn’t really give it a proper chance? I’ve only just got used to the ‘new’ iPhone app with Places in the home screen and come to accept the little paper dart (or whatever it’s supposed to be?) popping up each time I use Facebook mobile. [...]