How can marketers react to multi-screen trends?
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]
Moshcam builds revenue in iPhone/iPad video
Nomad have been busy of late working with Moshcam to bring live music content to iPhone, iPad and Apple TV in glorious HD. What does this mean for the music market? For the user it means access to high quality…
Consmr // Yelp for the supermarket
This mobile app lets you scan a product in the supermarket aisle, read reviews and ratings, see product suggestions and unlock special offers. If you submit enough reviews you can become a category expert, which opens you up to rewards and events.
Continuous Improvement for your life
What if data collection was fun? You’re probably sick of hearing about “gamification”, but if we stop to think for a minute, the core concept is interesting: data collection doesn’t have to be a chore. Data can lead to insights, and insights provide us with useful or fun information that can influence our lives. We’re [...]
Apple rumours – Is there a mini iPad on the way?
CultOfMac have reported on the possibility of a highly anticipated iPad mini. It certainly makes sense to me that this device should exist and I agree with the points made by Ewan over at Mobile Industry Review: “The difference between using an iPhone and using an iPad is quite dramatic. I do actually want a mid-sized iPad. [...]
Shout your mate a beer. Remotely. Anywhere.
I love this. An app that lets you see where your mates are drinking, and allows you to remotely shout them a beer. Great for birthdays, stag dos and missed rounds that you couldn’t make. It has real potential to go off. I can see them partnering with a brand pretty soon. Check out the [...]
Google street view – 8 bit
Thanks to the Google for their April fools goodness
A very cool reason to use Shazam whilst watching TV
We’ll definitely be seeing more of these TV/mobile crossover experiences this year.
Nokia is looking into haptic tattoos to help you feel who’s calling
Patents. There are strange ones, very vague ones, obvious ones… and then there are those which can be labeled as borderline creepy. This is one of those cases. Not satisfied with just getting its own flavor of slide-to-unlock patented, Nokia wants to take haptic feedback to a level you haven’t previously encountered [...]
Article: 60 of us smartphone users are shopping on the go showing a preference for mobile sites over apps
As m-commerce continues to gain ground, a new study from NielsenWire gives a little insight into how exactly consumers are getting their mobile shopping done. Surveying 5,000 US mobile users, the study shows that retailers own websites are winning the popularity contest over their official apps. The study also shows that the top 5 retail [...]