How can marketers react to multi-screen trends?

With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]

Apple rumours – Is there a mini iPad on the way?

CultOfMac have reported on the possibility of a highly anticipated iPad mini. It certainly makes sense to me that this device should exist and I agree with the points made by Ewan over at Mobile Industry Review: “The difference between using an iPhone and using an iPad is quite dramatic. I do actually want a mid-sized iPad. [...]

Nokia is looking into haptic tattoos to help you feel who’s calling

Patents. There are strange ones, very vague ones, obvious ones… and then there are those which can be labeled as borderline creepy. This is one of those cases. Not satisfied with just getting its own flavor of slide-to-unlock patented, Nokia wants to take haptic feedback to a level you haven’t previously encountered [...]

Article: 60 of us smartphone users are shopping on the go showing a preference for mobile sites over apps

As m-commerce continues to gain ground, a new study from NielsenWire gives a little insight into how exactly consumers are getting their mobile shopping done. Surveying 5,000 US mobile users, the study shows that retailers own websites are winning the popularity contest over their official apps. The study also shows that the top 5 retail [...]