Article: 60 of us smartphone users are shopping on the go showing a preference for mobile sites over apps

As m-commerce continues to gain ground, a new study from NielsenWire gives a little insight into how exactly consumers are getting their mobile shopping done. Surveying 5,000 US mobile users, the study shows that retailers own websites are winning the popularity contest over their official apps. The study also shows that the top 5 retail [...]

‘Couple Up’ For Travel Offers

Here’s an interesting promotional mechanic from Scandinavian Airlines that requires 2 people (couple up to buckle up!) to work together to access special travel deals offered by the airline. Based off the insight that “people book trips when they sit down together”, in order to redeem this offer, you need to be pair up your [...]