Consumers Prefer Mobile, Marketers Prefer Print

With all of the talk about “this is the year of mobile”, it’s a shame to see that marketers still aren’t seeing the potential. Mobile devices now account for 10% of daily media consumption, and yet less than 1% of ad spend goes towards mobile as a channel. On the flip side, print media accounts [...]

Consumers love mobile shopping

Consumers are increasingly using their mobiles to purchase products as well as research products, read reviews and prices while they are shopping (in real life stores and web stores). 6% of US consumers surveyed by Forrester say they have used a shopping-related smartphone app in the last 3 months and 12% say they intended to [...]

New To Macy’s Spring Lineup: Custom QR Codes

Macy’s traditional swimsuit, sundress and sandals lines will be complemented this spring with a new entry: customized QR codes (otherwise known as mobile 2D barcodes). Starting this week, the retailer is unveiling its “Macy’s Backstage Pass” campaign, which will deliver consumer-oriented video content (including fashion advice, tips, trends and inspirations) via the mobile phone barcodes. [...]