How can marketers react to multi-screen trends?

With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]

Article: Google wants to serve you ads based on the background noise of your phone call

The patent discusses the technology to analyze the background noise during your phone call and serve up ads for you based on the environmental conditions Google picks up on. Yeah, that’s creepy. While Google isn’t technically “listening” to your calls, meaning there isn’t someone on the other line listening to your conversation, the fact that [...]

Article: 60 of us smartphone users are shopping on the go showing a preference for mobile sites over apps

As m-commerce continues to gain ground, a new study from NielsenWire gives a little insight into how exactly consumers are getting their mobile shopping done. Surveying 5,000 US mobile users, the study shows that retailers own websites are winning the popularity contest over their official apps. The study also shows that the top 5 retail [...]

30 New Tablet Usage Stats Marketers Should Know

ipad As adoption of mobile devices grows among consumers, it important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these [...]

‘Couple Up’ For Travel Offers

Here’s an interesting promotional mechanic from Scandinavian Airlines that requires 2 people (couple up to buckle up!) to work together to access special travel deals offered by the airline. Based off the insight that “people book trips when they sit down together”, in order to redeem this offer, you need to be pair up your [...]