David McGowan, The MD of Deepend's sister mobile agency Nomad, has been interviewed in the September issue of AdNews magazine.
The post Taking The Bother Out Of Hover – Nomad MD, David McGowan features in AdNews Mag appeared first on Chrysalis - Digital Blog.
An interesting article on SMH Life & Style on the free Buycott app.
The post How consumers are becoming even more savvy appeared first on Chrysalis - Digital Blog.
This is an older campaign, but is a great example of how to design a communication framework.
Channel mix was a convergence of print, outdoor, mobile and digital.
In terms of user interaction, it works on three levels:
1. Awareness – you can see the ad in print or outdoor and get the gist of the message
2. Engagement – take a photo of the persons mouth on your mobile and you receive a phone call from them, telling you their story (all proceeds from the calls went to the relevant charity)
3. Involvement – go online to see more stories and to contribute your own – User Generated Content that contributes directly to the campaign idea