Candy Crush Saga Lessons
Six Marketing Lessons from Candy Crush Saga
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Lunch and Learn for August at Deepend saw ‘The AppVillage’ explain not just what they do all day (and sometimes all night), but some of the key issues facing starting up your own business.
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iPhone Lite Market Segment Strategy
With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
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Forbes: Welcome to the era of design
All businesses, no matter what they make or sell, should recognize the power and financial value of good design. Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. In this post, I am referring to design as a broad [...]
How can marketers react to multi-screen trends?
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]
30 New Tablet Usage Stats Marketers Should Know
As adoption of mobile devices grows among consumers, it important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these [...]
Top 5 QR Code Fails in 2011
Despite the teething issues QR codes have faced as a platform, it hasn’t stopped marketers from flocking to them in the past year. While they can be useful in certain cases, here are a few examples that remind us that they require just as much thought as [...]
Nokia rolls out DJ big guns to promote their first Windows handset
Whilst I’m hardly jumping out of seat over the new Nokia Lumina I am very interested to see ...