Tag Archives: iPhone

How can marketers react to multi-screen trends?

 With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]

Amtrak To Use iPhones As eTicket Scanners

 Report via cultofmac by Alex Heath pple’s iPhone is about to be implemented into the American railroad system in a big way. Amtrak, the government agency that oversees the nation’s train services, will be adopting the iPhone as a digital ticket scanner. The 1,700 conductors who currently work for Amtrak have been undergoing training with the [...]