Apple Loses Brazilian iPhone Trademark Ruling
In a world that has been opened up massivley by technology, the article above shows the irony of how closed it still is. Everyone will agree that planes, phones and the internet have opened the doors to working towards harmonisation, yet the same instruments’ IP are restricted by geographic jurisdition. Currently, the Madrid system is the primary system for registering multiple trademarks in different jurisdictions. The system was derived from the Madrid Agreement (1891) as well as the Madrid protocol (1989) and is administered by the World Intellectuial Property Organisation (WIPO) http://www.wipo.int/madrid/en/. Initial support for this system had been stagnant as the main trading countries were not a member of this system. By 2004 both the US and EU were members adhering to this protocol and as a result more countries are following the Madrid Protocol. The question is,should it be made easier for companies to register a trademark internationally?
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iPhone Lite Market Segment Strategy
With rumours swirling around the possible launch of a plastic-encased budget iPhone to be announced this year, it begs the question: why would Apple’s marketing team perform such a drastic about-face?
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Safe Sext has arrived
This friendly ghost just made sexting safe for teens all over the world. What will happen next?
The Impossible Project Instant Lab
The guys who saved the last Polaroid production plant and started to make their own instant film materials, have announced their latest project - the Instant Lab.
A camera crew in my pocket.
Meet your new camera crew, the iPhone Swivl.
It’s an obedient device that tracks movement via sensor while your iPhone shoots smooth panning video. It tilts up and down and rotates a whole 360 degrees.
The Swivl knows who or what you want to film by tracking an
easy-to-wear and super compact 3-in-1 sensor. This triple duty gadget
acts as a sensor for movement, a microphone for crystal clear audio and a remote for fine-tuned Swivl control.
Simply place the sensor on your actor (your BFF, your pup, an RC Helicopter, even yourself) and watch the Swivl keep up!
New Hipster App
First Instagram. Now Over: text + photos
Glassware That Charges Your iPhone
Solar-powered drinkware coated with dye-sensitized photo cells can power gadgets when placed on a special bookshelf.
Easy transfer of pics from iPhone to PC – thankyou Bump
In case you missed it, transferring pics from your iPhone to your PC just got easier with the new Bump update. Awesome! Also, hats off to a nice app store presence including the optimised screens. Download the app, go to photos and select the ones you want to transfer http://itunes.apple.com/app/bump/id305479724?mt=8 Then open this page and [...]