How can marketers react to multi-screen trends?

With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]

Apple rumours – Is there a mini iPad on the way?

CultOfMac have reported on the possibility of a highly anticipated iPad mini. It certainly makes sense to me that this device should exist and I agree with the points made by Ewan over at Mobile Industry Review: “The difference between using an iPhone and using an iPad is quite dramatic. I do actually want a mid-sized iPad. [...]