Augmented reality film for Natural History Museum

The Guardian reports that the Natural History Museum in London has produced a world first for museums globally with its 45 minute augmented reality film, made for school children. The film, titled Who Do You Think You Are? is viewed with a custom-built childproof touchscreen computer, similar to an iPad, and takes kids through the journey [...]

Word Lens: Augmented Reality App Translates Street Signs Instantly

Word Lens is an augmented-reality, OCR-capable translation app, but that’s a poor description. A better one would be “magic.” World Lens looks at any printed text through the iPhone’s camera, reads it, translates between Spanish and English. That’s pretty impressive already — it does it in real time — but it also matches the color, [...]

Gentlemen prefer Androids

According to Nielsen, guys are more likely to prefer Google’s Android platform over Apple’s iPhone, which is more of a hit with the ladies. 33 percent of guys rate Android, versus the 29 percent who prefer iPhone. And only 23 per cent of women say Android would be their first choice, versus 31 percent for [...]

Android is now 2nd most popular OS in the world

Gartner’s third quarter smartphone data is out today and it looks like Android is continuing to grow by leaps and bounds. According to the latest report, Android accounted for 25.5 percent of worldwide smartphone sales, making it the No. 2 operating system, rising from a 3.5 percent marketshare in the same quarter in 2009. Apple’s iOS, on the other hand, dropped from last year, from 17.1 percent in 2009 to 16.6 percent in 2010. Symbian took the top spot with 36.6 percent of sales share.