Tag Archives: global

Why you need to cater for your Android users in 2012

Compare the US mobile web traffic figures with Australia and you’ll see a disconnect between what you’re hearing about on Australian Android growth and the actual figures. Typical stories go like this “Australian page views on Android grow 672% in four months…” (Digitalmedia.net) The enormous percentage gives away the back story – it started with [...]

Peel iPhone app tells you what to watch

The eternal problem of 100s of channels and nothing to watch may have just been solved by an iPhone app. Tell Peel what you like and where you are and it will suggest which shows you should tune into. Even better, it comes with a remote which connects to your TV, audio and DVR! Peel [...]

New To Macy’s Spring Lineup: Custom QR Codes

 Macy’s traditional swimsuit, sundress and sandals lines will be complemented this spring with a new entry: customized QR codes (otherwise known as mobile 2D barcodes). Starting this week, the retailer is unveiling its “Macy’s Backstage Pass” campaign, which will deliver consumer-oriented video content (including fashion advice, tips, trends and inspirations) via the mobile phone barcodes. [...]

MAC Cosmetics targets affluent Vogue readers via iPad sponsorship

MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application. The application is a cover exclusive that features Lady Gaga, who is the face of MAC’s Viva Glam line. Readers can shop the line via the app. “Using the digital publishing suite, the Vogue team at Condé Nast was [...]

Two screen behaviour boon for TV

Great New York Times article about the rise of social TV, or the use of social media like Twitter and Facebook to engage in real time chat about TV shows as they happen. The article mentions the Grammys and the Oscars and we can see the same phenomenon here during MasterChef and Q&A. Definitely worth [...]

Google Providing Voice-to-Tweet Service for Egypt

 From the article: “Over the weekend we came up with the idea of a speak-to-tweet service – the ability for anyone to tweet using just a voice connection. … [A]nyone can tweet by simply leaving a voicemail on one of these international phone numbers (+16504194196 or +390662207294 or +97316199855) and the service will instantly tweet the message using the [...]