Tag Archives: devices

More Media Time, on Various Screens

 From the NYT: Americans are spending about 20 percent more time consuming radio, television and the Internet than they were a decade ago, according to a survey by two media measurement firms. That jump reflects in part a rise by 26 percentage points in the number of Americans with access to the Internet. But it also speaks to the increasing ubiquity of smartphones, which have brought media into what were once silent spaces.

Augmented reality film for Natural History Museum

 The Guardian reports that the Natural History Museum in London has produced a world first for museums globally with its 45 minute augmented reality film, made for school children. The film, titled Who Do You Think You Are? is viewed with a custom-built childproof touchscreen computer, similar to an iPad, and takes kids through the journey [...]

Gentlemen prefer Androids

 According to Nielsen, guys are more likely to prefer Google’s Android platform over Apple’s iPhone, which is more of a hit with the ladies. 33 percent of guys rate Android, versus the 29 percent who prefer iPhone. And only 23 per cent of women say Android would be their first choice, versus 31 percent for [...]