Why are we still texting?
It seems like an odd questions to ask, primarily because the answer seems obvious. “I don’t know why”.
How can marketers react to multi-screen trends?
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it’s more than likely that people are viewing TV while using another device, or with one close at hand. For our Multi-Screen Marketer report (free to Econsultancy members), produced in association with the IAB, we looked at the trends in this [...]
Continuous Improvement for your life
What if data collection was fun? You’re probably sick of hearing about “gamification”, but if we stop to think for a minute, the core concept is interesting: data collection doesn’t have to be a chore. Data can lead to insights, and insights provide us with useful or fun information that can influence our lives. We’re [...]