Tag Archives: advertising

ABC Tries Mobile-to-Facebook Push to Launch Show

New ABC show Happy Endings may get off to a strong start with a mobile-to-Facebook push the network hopes to use as a template for future campaigns.

The network, working with Mogreet, is asking consumers to text “happy” to 21534, which returns to them a video featuring the show’s stars. Videos are updated every Wednesday when the show airs. The clip then shows up on each user’s Facebook wall. (See image below.)

MAC Cosmetics targets affluent Vogue readers via iPad sponsorship

MAC Cosmetics is sponsoring Vogue’s iPad issue and letting readers buy beauty products via the application. The application is a cover exclusive that features Lady Gaga, who is the face of MAC’s Viva Glam line. Readers can shop the line via the app. “Using the digital publishing suite, the Vogue team at Condé Nast was [...]

Flipboard trialling ads

 Pad magazine app Flipboard is conducting a trial with select publishers of 'Flipboard Pages,' which will allow content to be surrounded by full page ads, custom built for iPad. Initial publishers include ABC News, News Corp (AllThingsD), Conde Nast (Bon Appetit), Hearst (San Francisco Chronicle & The Washington Post). Ad revenue will be shared between the publisher and Flipboard.