Article: Google wants to serve you ads based on the background noise of your phone call

The patent discusses the technology to analyze the background noise during your phone call and serve up ads for you based on the environmental conditions Google picks up on. Yeah, that’s creepy. While Google isn’t technically “listening” to your calls, meaning there isn’t someone on the other line listening to your conversation, the fact that [...]

‘Couple Up’ For Travel Offers

Here’s an interesting promotional mechanic from Scandinavian Airlines that requires 2 people (couple up to buckle up!) to work together to access special travel deals offered by the airline. Based off the insight that “people book trips when they sit down together”, in order to redeem this offer, you need to be pair up your [...]