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KIA Australian Open

Challenge

KIA’s partnership with the 2012 Australian Open included media placement across TV, outdoor, event activity and Facebook.
KIA required an iPhone and Android application to engage users with media, capture a database and convey KIA’s partnership with the 2012 Australian Open.

Response

Nomad developed a solution the included image recognition for competition entry, video channel, location map and integration with our licensed instant win promotion engine
All media interactions fed into our promotion engine managing reporting by visitor and media type.

Results

The campaign received over 100,000 entries, 20,000 app downloads and was number 2 in the app store, 2nd only to the official Australian Open app.

KIA’s iPhone and Android app achieved over 20,000 interactions in 2 weeks. The promotion gained over 100,000 entries.

Available on the app Store
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