Video sketch exploring new ways of interacting with media across multiple devices.

Via ishback

When our friends at the NSW National Parks & Wildlife Society told us they were embarking on a campaign to combat nature deficit disorder in children, the irony of using mobile technology was not lost on us.  However, we’ve been developing mobile solutions for some time now with family focused partners like Nickelodeon and Taronga. The analytics [...]]]>

When our friends at the NSW National Parks & Wildlife Society told us they were embarking on a campaign to combat nature deficit disorder in children, the irony of using mobile technology was not lost on us.  However, we’ve been developing mobile solutions for some time now with family focused partners like Nickelodeon and Taronga. The analytics show that kids are increasingly evolving beyond a shared PC and onto more personal and portable mobile and tablet devices.

Nature Deficit Disorder, a term coined by Richard Louv in his 2005 book Last Child in the Woods, refers to the alleged trend[1] that children are spending less time outdoors,[2] resulting in a wide range of behavioural problems.Source Wikipedia

Official census stats show that 50% of children between five and eight in NSW have limited access to natural spaces because they live in the greater Sydney metropolitan area.  It’s estimated that more than 60% of children have regular access to a smartphone.

If you’re going to reach kids to motivate them to engage with nature, you need to start the dialogue in the media they’re using most – better still, one that works in nature and bridges the gap between the urban environment and nature.

Nomad created an immersive virtual environment that encourages kids to interact, look around and discover the nature around them.  It’s a phase 1 for NPWS and we’re already looking at ways to evolve the applications with more data, nature engagement and additional environments.

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With retailers playing catch up with online, in store innovation is a must for suppliers.  Swisse is on the front foot with the rollout of a national point of sale project that includes the installation of stylish shelf space complete with a customer facing iPad.

While brands spend countless hours and dollars to bring their product [...]]]>

With retailers playing catch up with online, in store innovation is a must for suppliers.  Swisse is on the front foot with the rollout of a national point of sale project that includes the installation of stylish shelf space complete with a customer facing iPad.

While brands spend countless hours and dollars to bring their product offering to life online, there’s a huge disconnect between their website and real world retail space.  With purchasing decisions being made on the retail floor, Swisse has brought their digital content to life for the consumer to interact with in the form of an iPad solution built into the shelf display.  It’s a powerful extension of their digital content to help consumers with product recommendations and purchasing decisions.

Swisse is able to update the product information remotely and measure analytics of in store interactions to help optimize the solution ongoing.

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Nomad have been busy of late working with Moshcam to bring live music content to iPhone, iPad and Apple TV in glorious HD.

What does this mean for the music market? For the user it means access to high quality HD music content wherever they are, in video or audio mode as well as the ability [...]]]>

Nomad have been busy of late working with Moshcam to bring live music content to iPhone, iPad and Apple TV in glorious HD.

What does this mean for the music market? For the user it means access to high quality HD music content wherever they are, in video or audio mode as well as the ability to stream to their home TV.  For content providers, the app showcases the ability to extend the reach of traditional content and importantly, earn revenue. Unique to anything available on PC, the app is a content delivery solution that adapts to users changing device use, from mobile browsing artists while at the café to listening to music at the bus stop and then pushing to the TV when back in the lounge room on their iPhone or iPad. The app answers a users preferred content interactions specific to time and place.

As consumers digital consumption evolves, brands are either being left behind wondering where the crowd went or are capitalising on audience insights. Brands that can identify these insights and react to deliver content aligned with their audiences evolving lifestyle will come out winning.

For anyone looking to create a revenue stream from their video content, Moshcam’s success story is an obvious influence. They’ve created a new channel on the bones of the existing music industry. They’ve identified the new micro gaps in music lovers lives that traditional music providers have failed to capitalise on – the valuable 15 minute bus ride to work, the 5 minutes of café time between meetings, the 7 minute ad breaks on the couch in front of an increasingly connected TV.

Through the Moshcam apps mobile accessibility they’re in a position to capture this audience and with their quality music content, they’re able to expand these short moments into rock and roll viewing time all the way to the users home theatre.  Welcome to the music revolution!

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Moshcam Case Study

Read original announcement from Facebook it here.

“Facebook has said that it plans to launch an “App Center” in the coming weeks, putting down an important marker in the brewing app wars.

For the over 900 million people that use Facebook globally, “the App Center will become the new, central place [...]]]> You can already hear the other app stores quaking in their revenue filled boots…

Read original announcement from Facebook it here.

“Facebook has said that it plans to launch an “App Center” in the coming weeks, putting down an important marker in the brewing app wars.

For the over 900 million people that use Facebook globally, “the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy and Bubble Witch Saga,” Facebook’s Aron Brady said in a blog post. “Everything has an app detail page, which helps people see what makes an app unique and lets them install it before going to an app.””

Via CNET

This mobile app lets you scan a product in the supermarket aisle, read reviews and ratings, see product suggestions and unlock special offers. If you submit enough reviews you can become a category expert, which opens you up to rewards and events.

Read the full article @ Techcrunch

Report via cultofmac by Alex Heath

pple’s iPhone is about to be implemented into the American railroad system in a big way. Amtrak, the government agency that oversees the nation’s train services, will be adopting the iPhone as a digital ticket scanner. The 1,700 conductors who currently work for Amtrak have [...]]]>

Report via cultofmac by Alex Heath

pple’s iPhone is about to be implemented into the American railroad system in a big way. Amtrak, the government agency that oversees the nation’s train services, will be adopting the iPhone as a digital ticket scanner. The 1,700 conductors who currently work for Amtrak have been undergoing training with the iPhone since November, and the new initiative will be fully rolled out by late summer.

Amtrak will be able to monitor passenger check-ins in real time thanks to an iPhone app that’s used to scan tickets. Each conductor’s iPhone will be equipped with a special case and barcode scanner. The traditional method of punching holes in paper tickets has been long overdue for a revamp, and it looks like Amtrak is up to something great with its new system. In the future, passengers will no longer need to print a physical ticket, as conductors will be able to scan the barcode on each passenger’s smartphone.

According to The New York Times:

With the new iPhone-powered system, conductors can monitor passenger check-ins in real time. That will help them manage seating: if there are passengers who don’t show up, for example, it will be easier to fill empty seats with other passengers.

“When it was all a manual system there was a lot of guesswork involved,” said Patricia Quinn, executive director of the Northern New England Passenger Rail Authority, which contracts with Amtrak to operate the train service from Boston to Portland.

Instead of having to manually enter pieces of paper into a centralized database hours later, the new app model will allow for updates to be pushed to Amtrak instantly.