Tablet Publishing for Corporates, Agencies & Brands
10th October | Melbourne
Announcing Tablet Publishing for Corporates, Agencies & Brands. Registrations now open!
ABI Research predicts that by 2016, 80% of tablet app downloads will be focused in four areas: games, digital publishing, social networking and e-commerce.
By the end of 2012, 39% of Australian Households will own a tablet2. Are you ready?
As adoption of tablet devices grows among consumers, the impact on the way we provide content evolves. The capabilities of a tablet are increasingly creating an infinite amount of rich media possibilities utilizing video, audio, social media integration, ecommerce, interactivity animations and more.
Many corporations, agencies and publishers are already publishing or looking to publish on tablets – the fastest growing segment of consumer electronics today.
Tablets have brought about a major shift in media consumption, as more and more tablet devices are being released and becoming more accessible to consumers. The growing popularity of media tablet devices is accelerating with 2.6 million Australians already using one, which has doubled since 2010. It has been forecasted that by 2016 more than 11 million Australians will using a tablet device, which is beyond previous expectations1.
Learn from the case studies and presentations at Tablet Publishing for Corporates, Agencies & Brands,which will look at new opportunities for brand engagement, advertising models, the growing market for tablet ecommerce and how to successfully publish on a tablet. Learn about:
- The best in market practises for creating new brand experiences on new media devices
- How consumer behaviour changing and how we can take advantage of these new opportunities
- How publishers and corporates can leverage tablets to disseminate content and engage with consumers on a deep level assisted by compelling visual experiences
1Telsyte – Media tablet market booms: 2.6 million Australians already using one, 11M will by 2016 February 14, 2012
2 Nielsen Multi Screen report for Q1, 2012
AIMIA and Oomph launched the first Tablet Advertising Guidelines (TAG) in December 2011,followed by the Tablet Publishing Guidelines in May 2012 to educate the market on the opportunities, the formats, technical specifications, and creative approaches required to make a campaign work.
The research findings throughout the development of the TAG revealed valuable insights that corporations and brands can utilise in refining their current strategies to meet the needs of today’s consumers and onwards.
View the Tablet Publishing Guidelines and Tablet Advertising Guidelines.
Event Details:
Date: 10th October 2012
Time: 09:30am – 12:00pm
Venue: KPMG Melbourne
Address: 147 Collins Street, Melbourne, Victoria 3000
Prices:
Early Bird prices for AIMIA Members (from August 31st, 2012)
AIMIA Members $80.00 (inc.GST)
Standard Prices for AIMIA Members (from September 8th, 2012)
AIMIA Members $105.00 (inc.GST)
Standard Non-Member Pricing:
Non-Members $171.00 (inc.GST)
MFA Members $135.00 (inc. GST)
http://www.aimia.com.au/home/events/aimia-events/tablet-publishing-for-corporates–agencies—brands