Australian Mobile Phone Lifestyle Index

Nomad attended the Australian Mobile Phone Lifestyle Index report presentation today to get up to speed with the current behaviours and attitudes of Australian mobile users today. If you missed out, here are some of the more interesting findings. And you can download a full report here – definitely worth a read.

Nokia reigns supreme, males more likely to be Apple-users:

Of the nine to 79-year-old participants surveyed, 41 per cent owned a Nokia, 21 per cent an Apple, 12 per cent a Samsung and 9 per cent a Sony Ericsson.

Plans are still too pricey but data is good value:

The biggest cause of mobile-related dissatisfaction is the price of mobile phone use, although interestingly, satisfaction around value-for-money around data pricing is increasing.

Golden oldies taking advantage of mobile services:

The amount of respondents who use their devices for services other than calls and SMS has risen from 77 per cent last year to 83 per cent this year and importantly, this group has expanded beyond the 26-40 year-old age bracket. Core services (news, weather, sport) have remained static, but new growth areas have emerged in the arenas of tv guides, financial information, event listings, movie times and restaurant guides.

eCommerce:

24 per cent of people use their mobile for banking, 17 per cent regularly make payments on their phone, and over-forties are the most likely to pay with their mobiles.

The Australian mobile market is maturing:

People are moving from thinking of mobile as an entertainment device to using their phones to find information and services. Paid ringtone downloads are falling, partially as a response to the increasing smartphone market.

Although…:

Games still account for a huge portion of apps downloaded this year, in the paid and unpaid categories.

Apps:

Mobile applications were the special focus of the 2010 report. 40 per cent of respondents had installed an app in the last six months and a third of those had downloaded over 20 apps. The most popular apps were games, maps and navigation and news and weather categories. Additionally, one-third of app users had never deleted an app. Half of appers were happy to pay for apps and an incredible 4o per cent had paid more than $10 for a single app.